Course curriculum

  • 1

    Introduction

    • Introduction to the course

    • How to Write a Media Release Workbook - click to download

    • What we will look at
  • 2

    MODULE 1 - What you need to think about

    • Introduction to what you need to think about

    • What is Public Relations?

    • What's your Story?

    • Who are your target publications?

    • Finding the right story angle and style

    • The life of the journalist, editor and producer plus task
  • 3

    MODULE 2 - Getting Started

    • What keywords to use in your release?

    • The inverted pyramid

    • The title and opening paragraph
  • 4

    MODULE 3 - Added Body Content

    • The second paragraph
  • 5

    MODULE 4 - Drawing to a close

    • The ending paragraph

    • Editing

    • Proofreading and fact checking

    • Send me your Media Release
  • 6

    MODULE 5 - Top PR tips

    • Strategy

    • Imagery

    • When to send your Media Release
  • 7

    MODULE 6 - Issuing your Media Release

    • How to embargo a Media Release

    • Pitching to a journalist, editor or producer

    • Follow up conversation/feedback

    • Building relationships for the future
  • 8

    Thank you for joining us for "How to Write a Media Release"

    • One final note